Sparta.

A legacy of excellence and unmatched dominance in Czech football.

AC Sparta Praha is one of the most prestigious football clubs in Central Europe, with a storied history dating back to its founding in 1893. Known for its rich tradition and outstanding achievements, Sparta has been a dominant force in Czech football, boasting multiple national championships, numerous Czech Cup victories, and significant success on the international stage. As a cornerstone of Czech football culture, Sparta embodies excellence, tradition, and an unwavering commitment to its fans.

Now, with our partnership, Sparta is extending its dominance beyond the pitch and into the digital arena. Together, we have set the foundation for the club’s leadership in the digital space, ensuring that its legacy of innovation and ambition continues in this new era.

Kicking off a new era. A digital transformation tailored for AC Sparta Praha.

The creation of Sparta's new website was more than a redesign, it was a full-scale digital transformation. From product discovery and wireframing to the development of three distinct platforms — sparta.cz, id.sparta.cz, and a tailor-made administration system. Our team worked hand-in-hand with Sparta to ensure every feature met their specific needs. The result is a dynamic, user-centric web solution that not only streamlines content management but also integrates advanced functionalities like live-streaming, catering to the needs of both fans and administrators.

All access to Sparta. A wealth of information.

The Sparta platform is designed as a comprehensive hub, bringing together the rich history, current performance, and future. Fans can delve into real-time match details, explore extensive historical data, and analyze detailed team statistics. Whether it’s keeping track of ongoing matches or revisiting iconic moments from the past, the platform offers a seamless experience tailored to every fan’s passion.

Each player is meticulously profiled, providing insights into their career, stats, and achievements. From goals and assists to minutes played, fans can dive into the details that make each member of the roster unique. During live matches, the platform goes a step further, offering real-time updates on game progress, player substitutions, and key moments. This wealth of information ensures fans never miss a beat, whether they are cheering from the stadium or following from afar.

Sparta UNLIMITED. The unprecedented fan experience redefining the game.

We partnered with Sparta to introduce Sparta UNLIMITED., a subscription service designed to enhance the fan experience. Offering exclusive VOD content, live streaming of select matches, and priority access to tickets for both league and cup games, the service has quickly gained traction with over 10,000 active subscribers. Sparta UNLIMITED fosters deeper connections between the club and its fans, providing unparalleled access to exclusive content and the best seats in the house.

Subscribers also gain access to unique features such as behind-the-scenes videos, in-depth match analysis through podcasts, and special giveaways. The priority ticketing system ensures they never miss an important game, while exclusive competitions further strengthen fan loyalty. This comprehensive offering allows fans to engage with Sparta in a way that was never possible before, making Sparta UNLIMITED the ultimate subscription for true supporters.

Sparta iD. Your All-In-One gateway to exclusive access and seamless fan experience.

The revamped Sparta iD is a robust platform designed to streamline fan engagement by offering easy access to a variety of services. Users can manage their tickets, including purchasing, renewing, or donating unused ones. They also enjoy personalized content, such as exclusive media and access to premium services, by logging in through the single sign-on (SSO) system based od OAuth 2.0 standard. The platform simplifies interactions with the Sparta ecosystem, integrating seamlessly with the club's official store, Wi-Fi access at the stadium, and client zones, while also supporting member-only benefits and rewards.

Additionally, Sparta iD allows fans to participate in unique promotions and giveaways, further enriching the fan experience. By consolidating user data, it enables tailored communication and keeps supporters up-to-date with the latest team developments, ensuring a more personalized connection to the club. Fans are also granted early access to special events and tickets, enhancing their overall experience and making them feel more integrated into the club's community.

Sparta. Your essential companion for matchday and beyond.

The Sparta mobile app, available on the App Store and Google Play, is crucial to the club's operations and fan experience. As the primary method for ticket access, the app enables fans to enter the stadium with digital tickets directly stored within their profile, making it indispensable on match days. With features like seamless integration with Sparta iD, real-time notifications, live scores, and exclusive content, the app has become the backbone of Sparta’s digital transformation, ensuring fans are always connected to the team, both at home and in the stadium.

A bespoke solution. Uncompromising control over digital presence.

To support a website of this scale and complexity, we developed a custom content management system (CMS) using the Ant Design framework. Designed without compromise, the CMS offers granular control over every aspect of the platform, including homepage management, articles, Sparta TV, Business Club pages, partner sections, and even ad placements. The system also houses an extensive database of matches, teams, players, and transfers. The CMS’s robust functionality ensures precision and efficiency, allowing Sparta’s team to manage their digital presence seamlessly.