Discover the world of cinema

Revamped after more than 15 years. Kinobox enters a new era for Czech cinema lovers.

Kinobox is a popular portal dedicated to movies, television, and streaming content. It offers a wide range of features for movie enthusiasts, including news articles, reviews, celebrity interviews, and insights into upcoming releases. Additionally, Kinobox regularly updates readers on streaming service releases, listing popular new films and shows on platforms like Max, Netflix, Disney+, Amazon Prime etc.. The site also highlights domestic cinema content and TV programming, offering an all-in-one spot for both Czech and international film news.

Reimagining every detail. Hundreds of wireframes shape the new Kinobox experience.

Redesigning a robust platform like Kinobox, housing thousands of statically generated pages, demands a strategic and thorough approach from the ground up. For a project of this scale, our process begins with an in-depth business analysis, market research, and SEO evaluation to identify and align with audience needs, competitive insights, and search optimization opportunities. This foundational work translates into detailed wireframes that encompass every aspect of the product, ensuring a seamless and effective user experience across the entire site.

Designing without limits. Complete brand experiences across every platform.

We undertook a full UX/UI transformation of Kinobox, creating not only a modern, intuitive website but also defining a cohesive brand identity that resonates across digital and physical platforms. Starting with a new logo as our foundation, we crafted a complete brand experience that enhances both the look and functionality of the product. Through bold color choices, a distinct font selection, and versatile brand applications across the website, social media, and physical materials, we ensured Kinobox has a recognizable, unified presence that feels consistent and engaging in every context.

Articles at the core. Designing Kinobox around engaging content.

Our focus on the Kinobox redesign was driven by the need to optimize user engagement and content accessibility. Given that Kinobox operates as the largest Czech-Slovak film editorial platform, we concentrated on ensuring that articles and headlines are not only easy to read but also inviting for interaction. We integrated features like commenting and reactions, allowing users to engage directly with content. Additionally, we made it simple for users to access personalized recommendations linked to films, providing instant access to ratings and related content with just a click.

In this project, we prioritized a mobile-first design, recognizing that today’s users primarily access websites via mobile devices. By improving the readability and usability of articles on smaller screens, we enhanced the overall user experience. Our expertise in software and business development also ensured that the platform could scale seamlessly, delivering personalized content dynamically. This focus on usability, combined with a clean, engaging interface, allows Kinobox to serve its audience effectively, offering not only the latest news but also relevant, instantly accessible movie data in an intuitive, mobile-friendly format.

Unveils AI-Powered film ratings that see the future.

We introduced the world’s first AI-powered movie rating system, designed to predict a film’s potential reception from both critics and audiences. This innovative feature is powered by an algorithm that analyzes a wide range of factors such as cast, screenplay, director, franchise, and publisher, along with real-time data like actor popularity and the buzz around specific movie. This holistic approach enables the AI to provide a unique rating that reflects how a film might perform based on both historical trends and current public sentiment.

We meticulously implemented this AI feature by integrating sophisticated machine learning models that process vast datasets and draw correlations between the mentioned factors. By leveraging natural language processing and sentiment analysis, we were able to continuously refine the accuracy of the predictions. The result is an intelligent, dynamic rating system that offers users a glimpse into the potential success of a film before its release, enhancing the overall Kinobox experience by providing personalized and data-driven insights.

Unlock the world of cinema at your fingertips. Browse all day, anytime, anywhere.

Kinobox has significantly evolved, introducing a comprehensive film database that now includes over 800 000 titles, offering users easy access to a wealth of detailed information. This includes essential movie and TV show data such as plot summaries, cast and crew details, release dates, trailers, photos, trivia and awards. Additionally, the platform provides users with streaming availability, showing where films and series can be viewed on major platforms like Netflix, Amazon Prime, and others. The database is constantly updated with new titles and dynamically refreshed rankings across various genres, platforms, and categories, such as "Best Films of the Year," "Most Anticipated Releases," and "Newest Additions."

Thanks to the expertise of the largest Czech-Slovak film editorial team, many films feature exclusive reviews from Kinobox itself. Leveraging a sophisticated AI recommendation model, the system also suggests similar films based on user preferences, helping users discover new content they might enjoy. Users are encouraged to leave their own ratings and reviews, as well as participate in discussions through comments, just like with articles. This interactive and data-driven ecosystem ensures that Kinobox is not only a vast film library but also a dynamic, engaging platform where users can actively contribute to the ongoing conversation around cinema.

Unified player with DRM, advertisement and analytics. Seamless across web and mobile!

We implemented a custom video player for all video content, supporting screen sharing via Chromecast and AirPlay directly from the player. This player is designed to meet advertising agency requirements, allowing us to control pre-roll and mid-roll ads to keep interruptions minimal and user experience smooth. While video ads can be a disruptive element in content consumption, they are essential to keeping Kinobox completely free for all users!

The player also operates with DRM licensing to ensure content security, as much of the material is provided by publishers and requires robust protection against unauthorized use. During the encoding and packaging process, all media files are secured with the necessary DRM measures to prevent misuse and safeguard the rights of content owners.

We seamlessly extended our custom video player to mobile apps, unifying ad logic and analytics across Android and iOS. This streamlined approach not only reduced costs by eliminating separate platform builds but also minimized duplicate implementations and avoided platform-specific issues.

There’s no such thing as a free lunch. And certainly no free movies without a little advertising!

Another crucial component of Kinobox’s success is the strategic placement of advertising across the website and mobile applications. While video ads remain a primary driver, full-screen advertisements, combined with other strategically positioned ad spaces, contribute significantly to the platform's revenue. One of our key objectives was to optimize the site for maximum pageview generation without interrupting the user experience. In other words, our goal was to implement these revenue-generating elements in such a way that users would engage with the content without even noticing the ads, ensuring both a seamless user experience and effective monetization.

Earn trophies, climb the ranks, and join the ultimate film lover community!

To deepen user engagement and foster a thriving community on Kinobox, we introduced a comprehensive gamification system designed to reward interaction and inspire friendly competition. Users can earn an array of trophies for various activities, such as rating films, reviewing series, and participating in discussions, that not only celebrate their contributions but also elevate them in community leaderboards. This dynamic feature transforms user participation into an interactive experience, motivating members to return frequently, engage consistently, and enjoy a sense of accomplishment as they track their standing among fellow film enthusiasts.

Stay in the loop. Never miss a hit, wherever you Are!

Kinobox now brings an app for Android and iOS, making film news and content even more accessible for fans on the go. The app not only offers the latest articles and access to Kinobox’s unique film database but also includes several standout features and robust and customizable notifications designed to enhance the user experience for film enthusiasts. These alerts can notify users when a new article or review is published, or when popular new releases hit streaming platforms. A particularly exciting feature is the watchlist notification: when a user adds a film or series to their watchlist, they receive an instant notification as soon as that title becomes available on their selected streaming services. This keeps users effortlessly up-to-date with the latest streaming availability, especially for anticipated releases.

One of the most-loved features is personalized streaming service selection, allowing users to filter content by their chosen platforms, saving them from wasting time on unavailable titles. A special filter even lets users find only those films and series that include Czech dubbing, a favorite among local audiences.

Custom built CMS that leaves WordPre... and Joom... in the dust.

For a system as comprehensive as Kinobox, creating a custom administrative interface tailored to the needs of the editorial team, database managers, and various other user groups was an almost inevitable choice. We built the entire content management system (CMS) on the foundations of the Ant Design, leveraging its robust component library. However, the vast scale and specific requirements of our project pushed us to go beyond what Ant's prebuilt solutions could offer, necessitating the development of custom components explicitly designed for our use cases.

The use of Ant Design provided a solid foundation, significantly streamlining development and enabling rapid prototyping. For teams already familiar with building administrative systems using Ant, its capabilities rival other market solutions. However, many off-the-shelf tools limit customization options—a constraint we could not afford for a project of this scale and complexity. By enhancing and extending Ant’s features, we ensured the CMS could effectively support the vast interconnected data structures and workflows required by Kinobox.